UX Strategy & AI Intents @ Telus International & Applause

Design
& SYSTEMS.

I bridge Digital Humanities and Communication Sciences with technical execution. From building complex design systems to managing AI intents, I translate complexity into human-centric value.

Alessandra Trenchi

Alessandra Trenchi

Digital Humanist.

The Architect

Logic meets
Intuition.

I design interfaces & I structure information. My background in Communication & Digital Humanities allows me to see the code behind the culture.

Whether it's training AI models for Telus or ensuring accessibility for Applause, I bring a rigorous precision to the chaotic world of tech.

4+Years Exp
EN/ITBilingual
Curiosity

Strategic Projects

The Last Game
01

The Last Game

3D ModelingNarrative

Dante's Inferno Adaptation / Blender Asset modeling / World-Building Logic.

Explore Project
Thematic Dualism
2

Thematic Dualism

Interface Exp

Experimental Theme Switching / Historical vs Sci-Fi Narrative.

Inspect Themes
GLOBALCIT / GGP
03

GLOBALCIT / GGP

Design & DevData Viz

Lead Designer & Developer. Interactive Country Profiles, complex database tables, and EUI governance platforms.

View Data Architecture
RSC / GGP System
04

RSC / GGP System

EUISystems

Atomic Engineering / Redesign Consolidation / Institutional UX Architecture.

Inspect System
Institutional Audit
06

Institutional Audit

Research

Gap Analysis / Benchmarking / Heuristic Evaluation for Institutional Portals.

View Analysis
Stelman VR Hub
07

Stelman VR Hub

VRAI

VAE Generative Models / Interaction Architecture / Spatial UI Design.

Explore Journey
Stylekid Mobile
08

Stylekid Mobile

Product UX

Circular Fashion Marketplace / Wireframing & Prototyping / Parent-Centric Flows.

View UX Flow
EUI Table Cards
09

EUI Table Cards

Editorial

Wayfinding / Visual Identity / Information Hierarchy for Academic Events.

View Design
Oplà Academy
10

Oplà Academy

EdTech UX

End-to-End Product Design / Educational Dashboard / Style Guides.

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Trendies Jewelry
11

Trendies Jewelry

Luxury E-com

Catalog Logic / Specialized Component Design / High-End UI Architecture.

View Strategy
CatchONTO
12

CatchONTO

Ontology

Semantic Modeling / Formal Knowledge Representation / OWL Architecture.

View Ontology
Frida Kahlo LOD
13

Frida Kahlo LOD

Semantic Web

Cultural Heritage / Linked Open Data / Knowledge Extraction Architecture.

Explore Data
The Invitation
14

The Invitation

Narrative UX

Gamified Scavenger Hunt / Branching Narratives / Cultural Experience.

Explore Journey
Cyber Strategy
15

Cyber Strategy

Reporting

Technical Communication / Stakeholder Audits / Executive Analysis.

View Deck
Lumon Industries
16

Lumon Industries

Identity

Corporate Minimalism / Psychological Design Architecture / Graphic Study.

View Identity
Crossfit Redesign
17

Crossfit Redesign

Wireframing

Skeletal Design / Experience Architecture / Flow Optimization.

View Skeleton
Bocce Sport
18

Bocce Sport

Branding

High-Impact Event Identity / Sports Communication / Visual Assets.

View Project
Smartbuy Glasses
19

Smartbuy Glasses

Retail

Commercial Graphic Design / Product-Centric Layouts / Visual Retail Strategy.

View Design
Chess Masters
20

Chess Masters

Identity

Minimalist Branding / Geometric Strategy / Tournament Identity.

View Identity
The Party Edit
21

The Party Edit

Event Identity

Atmospheric Nightlife Branding / Social Media Visuals / Typography Study.

View Strategy
Accessibility & QA
22

Accessibility & QA

WCAG 2.2

Software testing / QA Strategy / Compliance audits for Global Enterprise Clients.

View Case Study
NDA Protected
23

TELUS — Conversation Design

Conversational UXTeam Lead

Conversational design / stakeholder alignment / process improvement across distributed teams (NDA-safe).

View Role

Proactive
Management.

01 / Career Strategy

Engineering professional career assets and competitive CVs that transform personal stories into high-value market products.

02 / UX Audits

Evaluations of institutional portals and complex digital services to ensure accessibility, logic, and operational efficiency.

03 / Visual Design

High-impact visual communication for events, tournaments, and high-end retail branding for international audiences.

Case Study: Competitive Branding

Project: AI Data Specialist

"Rebranding a multilingual specialist to dominate the AI training and RLHF market."

View Strategy

Project: Operations Lead

"Turning a manual labor background into a Technical Operations profile."

View Strategy

Project: Tech Support Lead

"Positioning a customer success pro as a technical 'Fixer' for high-volume environments."

View Strategy
Visual Research & Art Direction

The Moodboard
Archive.

Contact.

Strategic inquiries & Digital Humanities Consultancy:

alessandratrenchi9@gmail.com